Heartful Greetings began as Luxura Travel, a luxury travel concierge until a mentor’s insight changed everything: many in complicated relationships struggle to find honest, high-quality cards and dread buying greeting cards because conventional cards don’t reflect their complicated realities. I pivoted to create stylish, nuanced greetings for real, unconventional bonds—companionate marriages, co-parents, fond exes, distant in-laws and siblings. We blend elegance with truth, saying the quiet parts out loud—because every relationship deserves acknowledgment. Founded by Nava in Toronto, with Franky and Marcus as U.S.-based partners.